The lively and playful typeface, manipulated to draw in the viewer, captures the essence of the Ponchatoula Strawberry Festival. The underlying three-by-five grid provides organization, and the sizing of elements establishes a hierarchical structure. The standard typeface of the event details pairs well with the bubbly, strawberry-like typeface of the title manipulated by stretching and distortion. In the title, the red “strawberry” contrasts with the remainder of the title in pink, emphasizing the theme of this event. The darker red highlights the dates. The colors used elicit a connection to the event and draw the viewer’s attention. Typeface manipulation is imperative for successfully conveying and internalizing the poster's information. This poster effectively incorporates typographic manipulation, color, and playful design to command notice.